L'Occitane uses Cegid to manage over 1,000 shops worldwide
L'Occitane, founded in 1976 in Manosque, France, is a world-renowned brand specialising in pure and natural cosmetics and perfumes. With more than 2,500 boutiques - own shops and concessions - the company is active in over 100 countries.
L'Occitane chose the Cegid Retail Y2 point-of-sale system to drive its international expansion and manage its worldwide network of stores. More than 1,000 shops in over 25 countries are now equipped with Cegid Retail Y2. The implementation has enabled L'Occitane to improve the management of its retail activities, optimise merchandising, sales, customer relationship management and unify the group's retail processes into a single core model. L'Occitane now has a solution that is perfectly adapted to its shop management, CRM, merchandising and inventory management needs.
"At the forefront of the business, the IT system plays a central role in L'Occitane Group's brand development by improving operational productivity at all levels and providing retail-specific innovation," said Etienne de Verdelhan, VP Process Optimization & Chief Information Officer at L'Occitane Group.
The solution is adapted for each country (language, taxes, regulations, credit card payments, etc.) and also covers the processes and industry requirements specific to each location.
"We now manage all our business worldwide with a modern, international IT system and are able to standardise and optimise our processes at group level. Measuring operational excellence for each location has become easy," said L'Occitane's CIO.
In line with L'Occitane's customer-centric approach, Cegid Retail Y2 offers new, value-added customer relationship management (CRM) features, such as a powerful loyalty programme tailored to the needs of each country. For both complex point programmes in Asia, customer relationship schemes and special offers in Europe. In addition, innovative features such as in-store mobility, Omnichannel integration and biometric identification of sales staff are also available.
"We can now enjoy a more complex interaction with our customers, manage loyalty points in real time across all sales channels, customise promotions and offer services such as web-to-store," says Etienne.