„All together“ – Review INTERNORGA 2023
Five days of focus and passion around food, beverages and coffee machines, restaurant and hotel equipment, kitchen technology and digital applications. The leading international trade fair of the entire out-of-home market once again proved to be a hub and place for the most important questions (and answers), innovations, technologies and inspirations centred around hotel and gastronomy.
Many ideas - new formats
Over 1,000 exhibitors and more than 80,000 visitors came to Hamburg, eager to not miss the industry biggest meeting of the year. After all, the trade fair organisers had once again put a lot together, so that there was something for every "taste" - via various congresses, trend areas, specials. Such as the Open Stage, a platform for direct, professional exchange, the KI Center, the Café Future live as an innovative communication meeting place for culinary tastings, the Pink Cube trend forum as a discussion platform for new gastronomic concepts and to competitions such as the awarding of the Gastro Founder Prize, the INTERNORGA Future Prize or even the Next Chef Award. In short, there was plenty to see, taste, marvel at, try out and partake in.
Digitization - the big topic in the hospitality sector
"All together" - this was not only the motto of this year's INTERNORGA - but also of our MS POS booth in hall A3 as well. The signs were all on cooperation. After a break of three years due to corona, we decided to extend our trade fair appearance and were on site together as a team with Martin Becker GmbH - our new partner, the company Signum and the self-ordering platform Jamezz. And indeed - the new concept worked! One stand - and a wide range of products all at the same time. Whereas the hospitality industry used to focus on one (POS) system, it was noticeable that a revamp is taking place and doubts about digitalization have long since given way to a growing interest and an open-mindedness to these new features. Our stand visitors were well prepared throughout and knew their needs on making their catering or hotel business digital and efficient and with a new goal of appealing more to the younger target groups. It was clearly expressed that a service provider is desired as an all-in-one partner who can meet (almost) all requirements.
In order to counter the shortage of staff caused by the latest crisis and new workplace concepts such as home offices, the topics of self-ordering, central solutions, ordering and paying with a single device, connectivity to various interfaces and kitchen monitors were particularly in demand. The vast majority of respondents when asked, said that they want to get rid of paper but also felt the obligation to issue a receipt for every transaction.
And our unTill cash register system, which enables connectivity to a variety of these interfaces, is the Linchpin in the middle of it all. Our new "Look & Feel" graphics, which we had placed as a large-format print on the back wall of our trade show for illustration purposes, were received positively and were acknowledged as fresh and innovative, especially by our existing customers.
Our conclusion after this five-days-fair?
A consistently (very) well-attended trade fair, many interesting technical discussions, a motivated trade fair team that complemented each other perfectly and an INTERNORGA that was able to assert itself as the industry meeting place again after the difficult times in the last few years!
We say thank you to all those involved - in front of, on and behind the booth! #Teamwork!!!
We are already looking forward to the 2024 next meeting appointment and until then we say "Moin, Moin Elbmetropole - we will gladly take part again. We only have one tiny request: would it be possible to optimize the parking situation in front of the exhibition halls a little bit?