"The Latest" - the store of tomorrow - presents changing innovative products from start-ups and young, established brands in its Berlin showroom.
The products are so new that they cannot be experienced or tried anywhere else. Therefore, detailed information about technology, design, versions or models must be available for each product at the mobile or stationary POS.
Customer feedback, their contact data, corresponding marketing campaigns and finally sales - everything should be interlinked. In addition, the online connection to the online platform and a uniform payment system for online and offline were required.