Inspirations - Innovations – Boosts
A central meeting point and an overall experience for all visitors
INTERNORGA 2025 has once again consolidated its position as the leading trade fair for the hotel and catering industry and continues to set new standards. This is also reflected with the increased number of visitors and exhibitors. A total of around 1,200 exhibitors and more than 85,000 trade visitors (an increase from last year 2024 with 80,000) came to Hamburg to find out about innovations, future concepts and sustainable developments in the out-of-home market. Additionally, there were also many new themes to discover. Areas such as alternative food concepts and digital solutions, which are much more in demand than a few years ago.
„Where trends learn to walk"...
... was the motto of this year's 5-day event, for which the organisers once more came up with some great ideas. Whether it was the German Gastro Founder Award, the INTERNORGA Future Award, the Next Chef Award or the German Barista Championships, there was plenty to celebrate and award this year. The varied stage programme with daily panel discussions and trend areas such as the Newcomer Area, Future Food, the AI Centre or the legendary Skywalk Table made a visit to the exhibition halls entertaining, inspiring and with some very tasty treats for all the audience.
Digital solutions for the catering industry
Three years ago, we at MS POS were a bit sceptical about how the new hall layout introduced in 2022 would affect visitor behaviour, but now we are more than convinced that the bundling of digital suppliers in Halls A2 and A3 is ideally positioned. As per the last two years, we were represented alongside our co-exhibitor, Martin Becker GmbH from Rheine, and were able to impress visitors with our stand concept and at the same time cooperate with our partner companies, who had their stands in the immediate vicinity. Short distances, perfect organization, resulting in many conversations.
What have we noticed? While restaurateurs have long been reluctant to embrace digital, the tide is turning. There is a demand for maximum digitalisation for the guest - and for solutions that are simple and intuitive for both staff and guests. Visitors to our stand were well prepared on expressing their requests, had specific ideas and were particularly interested in new functionalities and system enhancements.
We have enhanced with our POS system in conjunction with kitchen monitors, self-ordering, payment, reservation and voucher systems, digital receipts and QR code room service orders. The possibilities for modernising and upgrading your business are endless. With unTill Prime, the new unTill Air mobile app and the various connections to our interface providers, we have succeeded in showcasing a complete range for a wide variety of catering concepts.
Conclusion & Outlook
Our trade fair season 2025 is over for the time being, the lead folder is well filled, now it's time to follow up - process enquiries, enter contacts, follow up projects. If you didn't have the opportunity to meet us in person during INTERNORGA, we are still available to provide you with our professional expertise after the show. Contact and we will be happy to advise you.
The next INTERNORGA will take place from 13 to 17 March 2026.
